Tip 1: Exhibiting is the only medium which allows you to interact with potential customers, use all the five senses.
Tip 2: Identify and prioritize the top three reasons why you’re exhibiting.
You may be exhibiting to:
- Gather qualified sales leads
- Promote new products
- Enhance your corporate brand
- Educate your audience
- Cement existing client relationships
Focus on these reasons when making your strategic and spending decisions.
Tip 3: Market your presence at the event
- Sponsorship packages
- Add interactive elements
Tip 4: Take notes when talking to your guests: Listen to your prospect and sell benefits.
Always think of visitors to your booth as guests. Taking notes shows you are genuinely interested.
Tip 5: Provide promised follow-up within 48 hours of show close (if not sooner).
industry statistics say that no follow-up is done on 80% of show leads! Prepare your post-show follow-up process before you leave for the show. Stand out by contacting your prospects by the agreed-to method – and no later than a week after show close.